At Jo | Co, we believe getting dressed should feel good. We bring together thoughtfully selected pieces and personal styling to help you find what feels like you. Visit us in Ridgefield, Longview or Sumner, and you’ll find a welcoming space to explore, try something new and make each look your own.

Nine years ago, Joanna opened the first JoJo + CoCo in Longview with a simple belief: her community would benefit from a clothing boutique close to home, a place to discover beautiful pieces and enjoy a more personal way to shop.

Even the name was personal. Coco was Joanna’s beloved dog, whose name became part of the boutique from the beginning. Though she has since passed away, Coco remains a treasured part of our story.

Over the years, that one boutique grew into three, welcoming customers in Longview, Ridgefield and Sumner. As our business evolved, so did our vision. JoJo + CoCo became Jo | Co, a fresh expression of who we are today, with a lasting connection to where we began.

At Jo | Co, thoughtfully selected clothing is just the beginning. Our stylists take time to learn what you love, how you like things to fit and what you’re dressing for. From honest advice in the fitting room to styling help by text, we’re here to help you bring together looks that feel like you.

That personal attention carries through everything we offer: fresh outfit inspiration in The Weekly Edit, personal styling through The Jo | Co Edit and complimentary hemming with in-store purchases. Each is another way to make getting dressed a little easier and shopping a little more personal.

Three boutiques later, community is still at the heart of our story. Whether you shop with us online or step through our doors, we’re glad you’re part of it.